On Finca El Jardin, residing deeper than the roots of coffee plants are the roots of family tradition. In 1918, Pablo del Cid’s great grandfather acquired a farm in the Fraijanes Plateau region of Guatemala. For over 100 years the del Cid family has managed the property that hosts complex and lush soil. Unwaveringly, the family has relied on its tried and true process of growing coffee, even though C Market prices have spiraled downward leaving it all but impossible to maintain a profitable coffee business. That is until Pablo boldly challenged tradition and took a lonely journey to bring the coffee of El Jardin to the next level.
Maintaining resilience and forging a new path for the Del Cid’s relationship to coffee is the foundation of Pablo’s pride, Quality Coffee. On his own micro-lot, Pablo experimented with processes to elevate the grade of his family’s coffee — studying the ins and outs of speciality coffee, trucking in high quality water, instituting new harvesting processes, tweaking, risk taking, and capitalizing on his mental stamina.
Growing up on the farm with his dad, Pablo learned the skills of fruitful harvesting. Still, harvesting coffee that meets the standards of speciality roasters was another challenge. Pablo pursued relationships with European roasters, but struggled to enter their markets. He went on to study in Sweden, researching speciality grade coffee and what it would require for his coffee to make it into the cups in curated shops. In Sweden he met his partner, Eva. Eva has played a dynamic role in supporting the development of Quality Coffee, and surprisingly, she was not a coffee drinker before meeting Pablo.
Remaining informed and involved with the intricacies of each process has led to Pablo’s success. Pablo and his team only process coffee from ripe cherries, which is not the norm in the surrounding area. With the help of local carpenters and blacksmiths, they’ve built greenhouses with raised beds and outdoor patios to dry their coffee. Refusing to take short cuts, Pablo has often chosen growing, harvesting, and processing methods that take longer, are more difficult than those used by traditional coffee farmers in his area, and are, at times, viewed with suspicion by previous generations of his family for contradicting traditional methods.
After a seven year hiatus, Pablo mastered his processes and is the first of his family to bring coffee to the United States. Quality Coffee is a story of perseverance, unyielding endurance, and giving back to the community. Despite conflicts that arose from blazing his own trail, Pablo intentionally invests in the local community to support the cultivation of more brave pursuits from the rising generation. Portions of Finca El Jardin have been donated to build a school in collaboration with the town’s Mayor. The school is named after the original owner of the land, Pablo’s great grandfather, Eusebio del Cid. Before the pandemic began, the school had 300 students from grades seven through nine. They hope that through the success of this and other coffees that this farm produces, they will be able to help contribute more towards the mission of ensuring all students have the supplies they need. We are proud to offer Finca El Jardin to our customers in store and online, and remain dedicated to providing our customers with coffee they can feel good about drinking.
